Member #: 3442
Joined: 30th Jul, 2011
|Subliminal Advertising: Do industry practitioners make use of it?
What is the present belief consumers and advertising industry professionals have regarding subliminal advertising?
For example, in 1994 a USA national survey, addressed to the practitioners in advertising industry as well as to their clients, revealed that ¾ of American public believes subliminal advertising is created and used to sell products, despite the fact that the industry claims the contrary (Rogers and Seiler, 1994).
Does subliminal advertising work in the form of product placement within popular movies in the current context?
I am doing a study about this topic so I would like your opinion and also it would be great if you could fill in my questionnaire about it.