Topic: Subliminal Advertising

All registered users may post new topics
All registered users may post replies

Subliminal Advertising
Author Post

Member #: 3442
Posts: 1
Joined: 30th Jul, 2011
Posted: 30th Jul, 2011 10:45 PM | Reply | Reply with quote
Subliminal Advertising: Do industry practitioners make use of it?

What is the present belief consumers and advertising industry professionals have regarding subliminal advertising?

For example, in 1994 a USA national survey, addressed to the practitioners in advertising industry as well as to their clients, revealed that ¾ of American public believes subliminal advertising is created and used to sell products, despite the fact that the industry claims the contrary (Rogers and Seiler, 1994).

Does subliminal advertising work in the form of product placement within popular movies in the current context?

I am doing a study about this topic so I would like your opinion and also it would be great if you could fill in my questionnaire about it.